We thought we’d seen it all — Justin Bieber dolls, trading cards, calendars — but we never thought we’d see the day when JB’s likeness would appear on a toothbrush. Never say never, because with their new line of singing Bieber toothbrushes Brush Buddies has made it their mission to turn you into a Belieber — about the importance of oral hygiene. So throw out that lame toothbrush you got at the dentist’s office and head below to learn more about a tooth care product with the ability to remove plaque while playing a hit from the Canadian pop star.

 

The toothbrush line will officially launch on July 1st  (once known as Canada Day, but should now just be referred to as Bieber Day).

From the Brush Buddies official website, here’s all you need to know about the singing toothbrushes:

• Soft rubber coating to give you a comfortable brushing experience
• Replaceable brush head, dentists recommend you replace your brush head every 3 months.
• 2 buttons – 1 button when you wake up in the morning and one before you goto bed. Each button will play a Justin Bieber’s song for 2 minutes which is the dentist recommend time to brush your teeth. Now you can enjoy brushing your teeth while you listen to Justin’s best songs [one alternates between “U Smile” and “Baby” while the other switches between “Love Me” and “Somebody To Love”

And for the full Bieber oral care experience, be sure to pick up 55 yards of mint waxed Bieber floss.

Or why not pick up the handy JB Travel Kit (perfect for when you’re on tour) which comes with tongue scraper, brush, floss and a mini hourglass timer.

Which JB brush will we be purchasing? The Adult JB brush, of course (it comes with all the Bieber flare, but, sadly, none of the Bieber tunes).