TEEN heart-throb Justin Bieber and stellar talent Lady Gaga could be the new faces of Gold Coast company Billabong under a new deal inked with Universal Music.
The strategic partnership is aimed at boosting the surfwear giant's profile among its high-profit youth markets.
Universal Music Group's suite of artists includes rapper Eminem and R&B artists Rihanna and Kanye West, as well as ageing rockers the Rolling Stones.
Universal Music Group's suite of artists includes rapper Eminem and R&B artists Rihanna and Kanye West, as well as ageing rockers the Rolling Stones.
Billabong said the agreement would help it keep pace with what it described as "changing youth culture appetites for entertainment and action sports".
The move follows a successful one-off collaboration with rock bands Metallica and Wolfmother -- also Universal Music artists -- to promote Billabong boardshorts.
It is understood Billabong will have to negotiate one-on-one with individual stars interested in attaching their name to the Gold Coast-born brand.
The move follows a successful one-off collaboration with rock bands Metallica and Wolfmother -- also Universal Music artists -- to promote Billabong boardshorts.
It is understood Billabong will have to negotiate one-on-one with individual stars interested in attaching their name to the Gold Coast-born brand.
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